Our Story

(aka How I Went From Passenger Princess to the Reason You’re Finally Wearing a Decent Shirt)

This brand didn’t come from a boardroom.

It came from late-night pulls, 3AM drive-thrus, and watching you buy forged internals before buying new socks.

I’ve sat passenger on more spirited drives than I can count — and trust me, you don’t need another tee with a pixelated piston and a cringe quote.

You need something that actually fits.

Looks good. Feels better.

And might just get stolen the minute she wakes up in your bed.

So I built Throttle Baby:

Oversized, acid-washed, track-meet-streetwear that’s garage-proof and girlfriend-approved.

It’s for guys who:

• Daily a straight-piped menace and call it “practical”

• Say “just one more pull” and mean twelve

• Can change a turbo but not fold laundry

• Have a favorite gas station

• Know a girl in their life who definitely wears their shirts better

This brand is for you.

The car guy who lives for boost noises, backroads, and a little bad decision energy.

And yeah, maybe for the girl in your life who’ll take your shirt and never give it back.

We’re not pretending to be high fashion.

We’re just making the shirts that should’ve existed in the first place.

XOXO, Throttle Baby

Built to be worn hard, and taken off easy.